"LIKE" ECONOMY

IIn the next decade the majority of our population will consist of the digital natives – people born after 1990s. We are talking about a generation that didn’t adapt themselves to technology but have always lived with cell phones, Internet, and advanced technology. Yet, being born into digital age is not the only characteristic of digital natives. There is a lot more than that. Members of this generation are much more laid-back and straight-forward compared to previous ones. They grew up with social media. There is an obvious transparency culture that triggers the “like” economy 1. They have no hidden agendas; they like, they dislike, they get angry, they wow, they want... Moreover, digital natives are analytical thinkers. Numbers are more popular than ever before 2. Even the tiniest details are considered and evaluated. They work for a better future 3. Sense of belonging is important for them. They like to produce together, consume together and most importantly to share together 4. Yet, on the other hand they are selfish. In the era of millennials, it is important to be noticed and to feel special 5.