Soon we will be able to program anything. Everything will be automatized. It is not only about computers or applications. Think about driverless cars or talking devices. Your alarm clock is able to keep you updated with the traffic or the weather forecast and makes all the arrangements according to that. It warns you: “If you don’t wake up in 5 minutes, you will be late due to unexpected heavy traffic”. Considering all these, it would be nonsense to think that shopping would stay the same.
Orders are getting automatized and IFTTT 1 is one of the biggest triggers. IFTTT means “If This Then That”. The IFTTT concept enables our lives to be automatized, easier and faster. All you need to is to fill in the gaps: If ... happens, do ...! If the price of butter drops, order five packs. If there is an offer in white shirts, order two. If it’s Monday, order 500g pack of yoghurt. Your smart devices at home may make these orders with Internet of Things technology 2. Another revolutionary advancement is the Internet of Buttons 3. Let’s say you ran out of detergent, all you need to is to press the button on your washing machine to place an order. Do you have to order water? Just shake your empty demijohn at home. Another way to make order process easier is the voice automated orders 4. You talk to your alarm clock, your car or your smart home and say “We ran out of bread, let’s buy some”. Thereby, you place an order at the right time. What about phygital orders? 5.
Tesco has an application on its website to automatize your regular orders with IFTTT concept.ifttt.com/tesco
Egg Minder is a smart eggcup. Even though it is questioned whether we need a device like this, it is on the market for people who are curious about how many eggs they have left in their fridge.
Amazon’s “dash” to order fast moving consumer goods looks like a doorbell. It is designed separately for several brands and products. When you push the button, you place your order without the need of giving details such as product, billing address and credit card information.
Smart home devices are getting more and more popular every single day. Now you can even order the products that you buy regularly just by using your voice. Google Home, Amazon Alexa are the key players of home assistant market.
With the use of artificial intelligence, face recognition, and sensors it is possible to bring the digital shopping experience into physical store. While you drag and drop the products into your physical cart in the physical store, the same products are added to your virtual cart. Amazon Go is a great showcase of phygital shopping experiences.